TDCP International Cholistan Desert Rally started back in 2005 and has since grown in leaps and bounds. 17 editions have successfully done by TDCP, which reflects its ever-increasing popularity. The event is organized in mid-February every year that portrays a positive and softer image of Pakistan abroad and bring to highlight the real beauty of south Punjab’s landscape. Besides promoting tourism, such events also enhance the livelihood of the locals. The prime objective to hold this event in the heart of Cholistan desert is to show outside world its history and rich culture and open this area as a winter tourist destination.  The rally is divided into three different categories – Stock, Prepared and Women category. Stock and Prepared categories are further divided into 4 categories (A, B, C, D). The new addition in this rally is Dirt Bike Race which is also getting popular amongst the Dirt Bike Ralleirs.